Helping Hands for Hurricane Irma
On August 30th, Hurricane Irma formed in the Atlantic Ocean and became the strongest tropical storm to hit the United States since Hurricane Katrina in 2005. As it approached the Caribbean islands, it grew stronger and stronger. The people of the state of Florida and other South-Eastern cities such as St. Simons Island, Georgia and Charleston, South Carolina were forced to evacuate their homes in order to prepare for the storms. Pictures below show the detrimental affects to the people of Florida's homes and public areas.
Today as a celebrity, marketing oneself as philantrhopical is important to ones image, especially if he or she is marketing to the millennial generation. Millennials are in full support of people, companies, brands, or products that support a good cause. With this adding onto their desire to help people in need, many celebrities have been eager to hop on support missions to help those affected.
Tonight, there will be a big benefit event for those affected by Irma called "Hand-In-Hand: A Benefit for Hurricane Relief." Many celebrities and musicians, including Selena Gomez, Beyonce, Justin Bieber, Faith Hill, Tori Kelly, Drake, Ellen DeGeneres, Brad Paisley, and many more, will be making appearances and performances to support donating to the worthy cause.
Artists performing at the event have been promoting it throughout their social media presence. With their many followers and avid fans, this provides essential marketing to the event. As these celebrities tweet about the event, their fans are retweeting and tweeting back to the artists in support of their support. Below are examples of tweets from fans to demonstrate the great impact a simple post can make for a great cause.
Tonight, there will be a big benefit event for those affected by Irma called "Hand-In-Hand: A Benefit for Hurricane Relief." Many celebrities and musicians, including Selena Gomez, Beyonce, Justin Bieber, Faith Hill, Tori Kelly, Drake, Ellen DeGeneres, Brad Paisley, and many more, will be making appearances and performances to support donating to the worthy cause.
Artists performing at the event have been promoting it throughout their social media presence. With their many followers and avid fans, this provides essential marketing to the event. As these celebrities tweet about the event, their fans are retweeting and tweeting back to the artists in support of their support. Below are examples of tweets from fans to demonstrate the great impact a simple post can make for a great cause.
It's really remarkable how celebrities have some healthy "competition" to help during disaster relief efforts. They all have similar philanthropic marketing stances on social media and create friendly reminders that associate themselves with the image and get fans involved as well.
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